Our History

BetterFit Benefits was founded by a team frustrated with the status quo of the insurance industry. Rising costs and complex processes have made insurance harder to navigate than ever, yet innovation in systems and strategies has remained stagnant. We knew it was time for a change—a fresh perspective fueled by creativity and a commitment to helping businesses thrive.

After years of working within traditional insurance companies and observing the “rates are the rates are the rates” mindset, we asked ourselves: “How can we help our clients save money when rates seem immovable?”

Enter BetterFit Benefits.

Our journey began by thinking outside the box, blending tax codes with insurance benefits to create our first cost-saving strategy. Since then, we’ve developed six additional innovative approaches, helping our clients save an average of 17% on premiums.

But our mission goes beyond cutting costs. We understand that employee benefits play a critical role in recruitment and retention—the very reason most companies offer them in the first place. This led us to ask employers the key question:
“How can you retain top talent and reduce turnover costs if your benefits package doesn’t stand out?”

The Realizations That Shaped Us

Through years of partnering with thousands of businesses, we uncovered two key insights:

  • Most employers don’t know how their benefits stack up.
  • Many companies are unaware of how their current packages compare to competitors or industry standards. This lack of awareness can lead to high turnover and challenges in retaining top talent.

Employee education is just as important as the benefits themselves.

Even when employers offer competitive benefits, employees often don’t understand their full value. Without proper guidance, employees can’t appreciate or utilize their benefits effectively. That’s why we provide personalized, one-on-one counseling sessions where employees can ask questions in a supportive and judgment-free environment.

What Sets BetterFit Benefits Apart

At BetterFit Benefits, we don’t just aim to save you money—we work to elevate your workplace culture. We:

  • Educate employers on how their benefits compare to industry standards.
  • Empower employees to fully understand and appreciate their benefits.
  • Use a revolutionary enrollment system to streamline the entire process.
  • And yes, we save our clients money—on average, over 17% on premiums.

Ready to rethink employee benefits? Let BetterFit Benefits help you build a strategy that retains top talent, saves money, and creates a workplace culture where employees feel valued.

What Our Clients Are Saying...

Love Your Coverage

BetterFit Benefts offers innovative strategies to cut your health insurance premiums 16%-25%. Find out how we can be a resource for your business, your family or both!